Last updated: October 2024

INTRODUCTION

MK WORLD , LLC (“MK WORLD ,” “we” or “us”) respects your privacy. This Privacy Policy explains the collection, use, and sharing of information from or about you in connection with your use of the MK WORLD Services. The term “MK WORLD Services” refers to our video service, including the selection of television shows, clips, movies, and other content we offer (collectively, the “Content”) and our player for viewing the Content (the “Video Player”), as well as any other products, features, tools, materials, or other services offered from time to time by MK WORLD through a variety of Access Points. The term “Access Points” refers to, collectively, the MK WORLD .tv website (the “MK WORLD Site”), applications, and other places through which the MK WORLD Services may be accessed, including websites and applications of MK WORLD ’s third-party distribution partners and other websites where users or website operators are permitted to embed or have otherwise licensed the Video Player.

By viewing any Content or otherwise using the MK WORLD  Services, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the MK WORLD  Services, you consent to the collection and use of information from or about you as explained in this Privacy Policy. If you do not consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use the MK WORLD  Services.

Please note that the website addresses (i.e., URLs) included within this Privacy Policy may not function as hyperlinks on all the Access Points. To view this Privacy Policy with clickable hyperlinks, please visit the MK WORLD  Site on your computer.MK WORLD

INFORMATION WE COLLECT

MK WORLD  may collect the following information from or about you:

Information You Provide To Us. We collect information you provide to us. For instance, when you register to use the MK WORLD  Services, we may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code, and other information. In addition, MK WORLD  may collect information you provide to us when you respond to surveys, set your preferences, contact MK WORLD  through customer service or by other means, or participate in promotions that MK WORLD  may offer from time to time. MK WORLD  also allows multiple profiles to be set up under one account, so we may collect information you provide to us if you create a profile.

Usage and Log Data. We collect information when you use the MK WORLD  Services or view MK WORLD  advertising outside of the MK WORLD  Services. Examples of this information may include your IP address, device, browser and software characteristics (such as type and operating system), location (which may include precise location data), activity on the MK WORLD  Services including information about the videos you view on MK WORLD  (e.g., show titles and episode names), page views, ad data, referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information.

Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.

• Cookies and Local Storage. One technology we use is called a cookie. A cookie is a small data file that is transferred to your computer’s hard disk. We may use both session cookies and persistent cookies to better understand how you interact with the MK WORLD  Services or MK WORLD  advertising published outside of the MK WORLD  Services, to monitor aggregate usage by our users and web traffic routing on the MK WORLD  Services, and to customize Content and advertising. These uses allow us to improve the MK WORLD  Services. We may create a unique device or user ID for you and store it in a cookie so we can customize your experience based on your preferences.

We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer.

Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the MK WORLD  Services, including the Video Player. For example, we may not be able to store your preferences or login information or customize the Content and advertising to your viewing habits.

• Web Beacons or Pixels. In addition to cookies, we may use other technologies such as web beacons or pixel tags, which can be embedded in web pages, videos, or emails, to collect certain types of information from your browser or device, check whether you have viewed a particular web page, ad, or email message, and determine, among other things, the time and date on which you viewed the Content, the IP address of your computer, and the URL of the web page from which the Content was viewed.
• Mobile Device Identifiers and Software Development Kits (“SDKs”). We may use or work with third parties including our business partners and service providers who use mobile SDKs to collect information, such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and information related to how mobile devices interact with the MK WORLD  Services. An SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected and related services and functionality to be implemented. A mobile SDK is in effect the mobile app version of a pixel tag or beacon. We may use this technology, for instance, to analyze how you interact with Content and advertisements and to enable analytics or other features through mobile devices.

The use of these various technologies in connection with advertising on the MK WORLD  Services is explained further below. To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).

Account and Profile Data from Third-Party Services. If you choose to log-in, access or otherwise connect to the MK WORLD  Services, or contact MK WORLD , through a third-party service (such as Facebook), we may, for example, collect your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have “liked” and other account and profile data).

Third-Party Data. We may collect information about you from other sources, such as data aggregators, public databases, and our business partners. Examples of this may include information (whether identified, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).

We may combine the information we collect from or about you and use it in the manner described in this Privacy Policy or as otherwise permitted by law.

USE OF INFORMATION WE COLLECT

Use in General. We use the information we collect from or about you in order to help deliver a first-class user experience. Our use of this information may include the following:

• providing the MK WORLD  Services;
• contacting you, including for promotional purposes;
• customizing the Content and advertising you view and evaluating how well the Content and advertising perform;
• identifying Content you share;
• customizing recommendations;
• conducting research;
• compiling aggregate data for internal and external business purposes;
• preventing potentially illegal or harmful activities, including fraud;
• protecting your and our rights;
• other uses in accordance with our Terms of Use; and
• any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.

Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, to help provide the MK WORLD  Services. For example, we use payment information to process payments from a subscriber (we use a third-party payment processor to do this), to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the MK WORLD  Services.

Use of Precise Location Data. In order to access certain MK WORLD  Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. In addition to providing you with certain MK WORLD  Services, this also enables us to serve you Content related to your local area such as news and sports, depending on your subscription. This data may also be used to tailor advertising to you based on your location. To learn more about your choices with respect to our collection and use of precise location data, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).

Use of Aggregate or De-Identified Information. In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise “de-identify” the information about you (which means that the information does not identify you personally). We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of the MK WORLD  Services, advertising (e.g., improving our targeting efforts), and promotional purposes.

SHARING INFORMATION WITH THIRD PARTIES

We may share information collected from or about you with third parties as explained further below, including business partners, social networking services, service providers, advertisers, and other companies that are not affiliated with MK WORLD.

Business Partners. We work with a number of business partners who help us offer the MK WORLD Services, including, for example, our content programmers, distributors, and corporate owners. We may share information collected from or about you with such business partners.

Social Networking Services. When you choose to share information with social networking services about your activities on the MK WORLD  Services, including shows you watch or like on MK WORLD , information about you and your activities will be shared with that social network.

• Sharing with Facebook. In addition to MK WORLD  collecting certain information from Facebook (as described in Section 2 (“Information We Collect”), if you connect your MK WORLD  and Facebook accounts, you may choose to share information about your activities on the MK WORLD  Services with Facebook and its users, including publishing shows you watch to Facebook. If you visit MK WORLD  while logged into Facebook, then Facebook may be able to identify your browser and associate the technical information provided by your web browser with other information that Facebook already has about you. In addition, when you choose to share information about your activities on the MK WORLD Services with Facebook, MK WORLD may send information about you to Facebook. Facebook may make that information visible to Facebook users in accordance with applicable law, Facebook’s data policy, and your Facebook privacy settings. We recommend that you familiarize yourself with Facebook’s data policy and privacy controls.

Service Providers. We may share the information collected from or about you with companies that provide services to us and our business partners, including companies that assist with payment processing, analytics, data processing and management (e.g., to facilitate our targeted advertising and marketing efforts), account management, hosting, customer and technical support, marketing (e.g., email, online or direct mail communications) and other services.

• Your Browsers and Devices. We may work with service providers who use information collected from or about you to help us identify the browsers and devices you use for various purposes, including for targeted advertising, analytics, attribution, and measurement purposes. For example, these service providers (along with MK WORLD ) may use your activity on one browser or device to serve you with more tailored advertising on another browser or device. In connection with your use of browsers and devices, please note that certain opt out choices you have as described in Section 7 (“Your Choices, Including Opt-Out Options”) apply only to the specific browser or device from which you opt out.

Advertisers and Advertising-Related Service Providers. We may share the information collected from or about you in encrypted, aggregated, or de-identified forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements. This information includes your use of the MK WORLD Services, websites you visited, advertisements you viewed, and your other activities online.

Audience Measurement Providers. Our business partners, such as content programmers, as well as our advertisers, seek to measure the performance of their creative material across many platforms, including the MK WORLD  Services. Accordingly, MK WORLD  may permit the use of third-party measurement software that enables third parties (such as Nielsen) to include your viewing on the MK WORLD  Services in calculating measurement statistics such as TV Ratings. To learn more about your choices with respect to Nielsen measurement software, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).

Third Parties When Required By Law or When Necessary to Protect Your or Our Rights. In some instances, we may disclose information from or about you without providing you a choice. For example, we may disclose your information in the following ways: to protect the legal rights of MK WORLD  and our affiliates or partners, and each of our respective equity holders, directors, officers, employees, agents, and business partners; to protect the safety and security of users of the MK WORLD  Services or third parties; to enforce our Terms of Use; to protect against fraud; for risk management purposes; and to comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required. If you notify us that you believe your legal rights have been violated by MK WORLD  or another user of the MK WORLD  Services, we may provide the information that you provide to us to others to the extent that we believe it is necessary to evaluate and respond to your complaint.

Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.

Parties with Your Consent or When You Otherwise Choose to Share. In addition to the sharing described in this Privacy Policy, we may share any information from or about you with any party when we have your consent or when you otherwise choose to share such information, including as set forth below in Section 5 (“Sharing What You Watch”). Also, certain functions within the MK WORLD  Services may give you the option to share information about your activities on the MK WORLD  Services, for example, by email, text message, social networking, or other sharing function.